Zandi, Faramak, Madjid Tavana, and Aidan O’Connor. “A Strategic Cooperative Game-Theoretic Model for Market Segmentation With Application to Banking in Emerging Economies”. Technological and Economic Development of Economy 18, no. 3 (October 2, 2012): 389-423. Accessed November 24, 2024. https://jbem.vgtu.lt/index.php/TEDE/article/view/4701.