1.
González-Benito Óscar, Martos-Partal M. Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption. JBEM [Internet]. 2014Nov.27 [cited 2024Nov.27];15(5):935-50. Available from: https://jbem.vgtu.lt/index.php/JBEM/article/view/3057